Types of Information Gathered
We may gather personal information (i) that you give to us voluntarily while using a feature of this website, for example, during a registration process as described in more detail in the section titled “Registration” below; (ii) when you purchase, order, return, exchange or request information about our products and services in our store or website (iii) when you visit our website as described in the section titled “Cookies” below, or when you participate in interactive features of our website or social media pages; (iv) when you place online orders or purchase gift cards from us; (v) when you conduct a transaction where we collect information required by law (vi) when you sign up for our e-mails (vii) when you enter a contest or sweepstakes, respond to one of our surveys; or (viii) when you provide us with comments, suggestions, or other feedback. During such activities, we may collect personal information about you that is not publicly available and can identify you, such as your name, mailing address, email address and phone number, birth date, and financial information, such as credit card number.
For you to shop on our website you may first be asked to supply certain information such as name, mailing address, phone number, email address, billing address, and credit card number.
We distribute an electronic newsletter and may launch similar products in the future. When you subscribe to our electronic newsletter, you will be asked for email address.
Surveys and Polls
From time to time, users of the website may be asked to participate in voluntary surveys and polls. As a part of this process you may be asked to supply personal information such as demographic information and lifestyle preferences. These surveys will be strictly voluntary, and you can choose to disclose this information or not.
We use in-store cameras for security purposes and to facilitate store operation, such as tracking stocking levels and measuring traffic patterns.
Use of Information
We may use information gathered through the website and social media to: (i) fulfill and manage purchases, orders, payments, returns, exchanges and requests for information; (ii) deliver coupons, newsletters, and emails including for example, (iii) send marketing communications and other information regarding products, services and promotions; (iv) improve the effectiveness of our website, store, and marketing efforts; (v) conduct research and analysis, including focus groups and surveys; (vi) administer sweepstakes and contests; (vii) prevent fraudulent transactions and monitor against theft; and (viii) assist law enforcement and respond to subpoenas.
Sharing of Information
We will not sell or otherwise share personally identifying information with other people or nonaffiliated companies except for those purposes described above, or as required by law.
In addition, we may share aggregate data collected through the website that does not personally identify any party with our research affiliates and may from time to time share this type data with other business partners. Also, we may disclose specific information upon governmental request, in response to a court order, when required by law, or to protect our or others’ rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.
We have attempted to take all reasonable steps to have physical, electronic and procedural safeguards in place to protect personal information gathered through this website. This includes compliance with related federal regulations and may include use of industry-standard Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our web site, and you do so at your own risk.
Questions and Comments
We are always interested in what our customers have to say. If you have any questions, concerns, or feedback, please feel free to contact us.