Not All Beards Are Created Equal: Bulldog Knows You Take Pride In Your Beard, So Whether It’S Course Or Straggly, Bulldog Beard Products Cover The Full Range Of Beard Grooming; From Cleaning And Conditioning, To Moisturizing And Taming | Ingredients: Bulldog Original Beard Balm Is Specially Formulated To Soften And Tame The Beard; Our Original Line Contains Brilliant Natural Ingredients; Our Beard Balm Contains Aloe Vera, Camelina Oil And Green Tea; We Combine These With Carefully Selected Man Made Ingredients For Exceptional Performance | Simple And Effective: Our Original Line Works Simply And Effectively To Deal With The Specific Issues Men Face. Bulldog Original Beard Balm Uses Ingredients Designed To Provide Moisturizing And Softening Properties To Help Manage Even The Straggliest Beard | Directions: Rub A Small Amount Into Your Hands And Apply Evenly To Your Beard. Don’T Be Afraid To Give Your Beard A Good Comb To Make Sure Product Is Evenly Distributed