Microscopic Particles Of Magnetite (Fe3O4) : As Hair Grows, It Acquires A Stronger Negative Electrical Charge. Moreover, Daily Combing, Brushing And Blow-Drying Further Increase This Negative Charge. Giovanni Magnetic Hair Care Products Include Microscopic Particles Of Magnetite, A Naturally Occurring Mineral, Which Possesses A Natural Positive Magnetic Charge.We Have Taken This Mineral And Infused It With Proteins And Conditioners. The Micro-Magnets Attach Themselves Only To Those Areas Of You | Magnetic Density Level (Mdl) #23: Each Giovanni Magnetic Hair Care Product Has A Specific Magnetic Density Level. The Higher The Number, The Greater Amount Of Magnetite Used In The Product. With Its Mdl 23, Giovanni Magnetic Power Treatment Condition You Hair Is Formulated To Provide Gentle Conditioning Support To Your Hair, Protecting It From Possible Damages And Repairing Split Ends. | Detangles And Conditions: Giovanni Magnetic Power Treatment Is A Unique Conditioning Treatment That Detangles Your Hair Adding Incredible Moisture And Hydration. This Treatment Is Suitable For All Hair Types But Is Especially Recommended In Case Of Dry And Damaged Hair. | No More Split Ends: Giovanni Magnetic Power Treatment Helps To Eliminate Split Ends Add High Shine, Elasticity, And Manageability To All Hair Types. Its Unique Formula Enriched With Micro-Magnets And Certified Organic Ingredients Works Only On Those Sites On Your Hair That Need Conditioning, Giving You A Strand-By-Strand, Customized Conditioning Treatment. | Proudly Manufactured In United States: All Giovanni Products Are Manufactured In The United States.